Lauren Aston Designs
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Lauren Aston Designs

 

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Ready Made...

Blankets, Footstool, Cushions & more

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...DIY

Giant Wool, Needles, Instructions & more

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About

A Brief introduction  to anyone I'm yet to meet; I knit from my studio in Devon. I drink far too much tea & eat way too much junk food. I'm besotted with my Cockapoo Harry who's three years old. A few years ago I married my husband Alex after 10 years of getting to know each other & I started my business 4 years ago having moved to Devon when Alex was offered a job at the airport & the rest is history...

A bit about my work - I use 100% Merino Wool which has to be the greatest material ever. Colour is everything, whether it's fabulous brights or fine neutrals, each one is effervescent in it's own way. I mainly make soft furnishings (particularly blankets) but like to branch out a bit too. Everything is hand knit on giant needles, then hand processed to help with quality and lifespan. I also have a growing DIY section for anyone who wants to have a bash themselves!

*and exhale* If you'd like to know more then there's plenty more waffle on the About page and in my Blog, Happy exploring! 

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40mm needles + super soft & hypoallergenic merino wool = Endless possibilities

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Featured
Mothers Day Inspo
Mothers Day Inspo

All the knitty (and ready made) gifts for mothers day….

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Shows, Shoots and Socials
Shows, Shoots and Socials

A quick update of the last week - Cheltenham show, International womens day shoot and a chat about the Podcast we’re on!

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How to Define Your Audience
How to Define Your Audience

It may not sound sexy but it’s super important to define and understand your audience. Learn who your customer is and how to speak to them…

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Not So Pretentious
Not So Pretentious

This ones, for anyone who’s ever felt out of place at a museum or gallery, I hear you hun! But I think i’ve finally GOT it and I’m 100% going back!

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Hello Goodies!
Hello Goodies!

Come have a gander at some of the wonderful goodies that are going into our Subscription Boxes!

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The two-step Brand plan
The two-step Brand plan

A short but hopefully helpful post today on the most important part of branding… OWNING IT. Here’s a two step plan that changed my business.

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You can't get cosier than a giant knit blanket simply choose your favourite size, stitch and colour and we’ll knit it for you. We also have cushions and footstools and other ready made knits all made on our super big needles here in Devon…

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If you ever feel like your life isn’t going quite according to plan, just remember; I’ve spent 4 long years tirelessly building a wholesome, luxury brand... and a year ago a national magazine used this image of me and my work to promote their article about vibrators. So there’s that. 🍆 Luckily my brand and I are also here to have a good laugh; so it was more than fine 🤣👌🏼 . N.B - no shade regarding vibrators, go for your life m’darlins, it’s none of my business or concern - It just wasn’t what I had in mind when I took and shared this picture of myself on the internet 🤷🏼‍♀️😂👌🏼💖 . P.S choosing the hashtags for this was a hoot, there was no way I wasn’t going to #myhomevibe and #dowhatyoulove 😂🤷🏼‍♀️ I normally do the tags in a comment so they don’t bombard but on this occasion I thought you might enjoy them... 🙈 #ourplayfulstyle #createyourhappy #thehappynow #thisjoyfulmoment #madebyhand #myhappycapture #ihavethisthingwithpink #verilymoment #stayhome #myunicornlife #mymakerlife #makeyousmilestyle #hardatwork #foreverfaffing #stillswithstories #weeklyfluff #lifewellcaptured #handmadelove #make_more_magic #documentyourdays #interiorboom #howyouglow #feelfreefeed #namaste #darlingdaily #youdoyou what would you have tagged? 🤷🏼‍♀️😂
Everyone always asks if my needles and yarn really ARE that big? ‘They certainly are!’ I tell them ... although I can’t help but think somethings amiss lately 🤔 I’ll use my noodle to try and figure out what 🧐😜 . P.S jumper is the Cropped Cable Knit Jumper Knit Kit (starts at £50)
Casual Birthday plans... No no don’t make a fuss, I don’t need cake, you mustn’t bother with balloons and who wants the hassle of opening lots of presents anyway?!... 🙄 . Normal service finally resumes tomorrow. Thank you for your patience while I’ve wafted round and done bugger all 😘 (I’ve missed you 💖)
I’m very aware that I haven’t posted in (almost) a week. I’m not entirely sure if it matters (?) but because I’m panicking about it... here’s a random picture of me and my dog with a blanket I love and a book I’m reading for @girlswhocanbookclub 💪🏼 you can also swipe across for an equally random video so don’t even try to tell me I don’t deliver top quality content 🙄🤦🏼‍♀️😂 I’m back from my week away (working/birthdaying/familying) next week so hopefully normal service (and half decent content) will resume then. For now, here’s my little fake tanned face so you don’t forget it 😜🙋🏼‍♀️
There are more CEO’s named John in the FTSE100 than there are woman ... WTAF. . That’s 💯 worth a Friday Finger for IWD🖕🏼💪🏼 . We’ve come so far, but we clearly still have such a long way to go, but if anyone can do it it’s us my friends. We are strong, fierce, funny, intelligent, thoughtful and brilliant. We will continue to kick ass and break ceilings. In the wise words of Beyoncé.. ‘always stay gracious, best revenge is your paper’ 💸 let’s keep pushing, keep celebrating each other and keep proving them wrong. We’ve got this after all, who runs the world?.... (YES I JUST GOT 2 BEY QUOTES IN ONE CAPTION ... it’s International Women’s Day after all 🤷🏼‍♀️💪🏼🙋🏼‍♀️) . Huge thanks to @wowsancho for inviting me to be part of this incredible shoot. Go checkout their posts for more information about their (role) models. Such an honour to be included. (#notanad just love 💖) . 📷 by @iamharrycooke for @wowsancho 👯‍♀️ me & Chloe from @theflatexeter 🖕🏼 courtesy of @stylemesunday . #internationalwomensday #iwd #fridayfinger
Do you think he’s getting fed up with me doing this? . #whoworeitbest #dontanswerthat . P.s for once I actually managed a short caption because I’m manically packing for a show (and want to go home for my dinner ASAP 😂) can you believe I didn’t waffle on about it for ages? Normally I’d have done an essay documenting my adventures packing but instead I kept it short and sweet... this doesn’t count because it’s a ‘p.s’ obvs! 🤷🏼‍♀️👌🏼
I can’t tell you how long I’ve waited to post this picture.(well, technically I can and I will...) I took it LAST YEAR after a stormy day. I had to wait for a brighter day to take it and then there was a sodding heatwave and we seemed to have amazing (or at least, expected) weather ever since 😂 but thankfully Storm Freya visited us today to blow over our plant pots and encourage us to stay wrapped up indoors...and I thought to myself ‘FINALLY! ...I have the perfect image for this’ 🙊😂 I’m not even a little bit sorry that it meant I spent my weekend inside! . It feels like a I’ve waited a life time (fml I hope it’s not an anticlimax 😂) In fact, it was so long ago that my umbrella is made out of the first pieces I ever made for the Cardigan kit 😂🤦🏼‍♀️ and I’m sure I launch that 10 years ago right?! 😜 . Hope you’ve had a lush weekend whether you were in or outdoors. Now all that’s left to do is wonder - what on Earth will I do with my time now I’m not constantly wishing for a storm?! 🙈😂 . #whpweekend #scenefromtheceiling
I have massive caption block today; it *might* have something to do with the random picture I took for no reason, balancing a cup of tea on my foot when all I really want to say is ...THIS WAS REALLY HARD! 🤣 . In other news I went with a discount code to celebrate the Business Birthday. It’s 15% off across the entire website* using code LADIS4 until Sunday night. (Sunday 3rd at Midnight gmt) *apart from subscription boxes. . We’ve got a bonkers few weeks doing a show (and other things) so there might be a delay on some orders for a few weeks if it gets very busy (hopefully there won’t be a delay but y’know - set expectations low to smash them and all that) anyway I’m going to get back to me tea ☕️ happy Thursday 💖 . #casual
So it turns out I’ve totally missed My Business Birthday! LAD turned 4 last week which calls for a celebration - do you fancy a discount code or a giveaway? (Please do let me know below and I’ll get it sorted ASAP 💖) . It’s amazing to look back on the last 4 years and consider how much my business baby has grown. It started with a bizarre idea and some really big blankets and has turned into thousands of knits (readymade and kits), friendships (online and offline) & tears (happy and sad) ... plus what feels like a million Santa Hats 😂 . It’s brought me joy and purpose, introduced me to opportunities I’d never have dreamed of and friends I’ll have for life. And it’s honestly all thanks for you - without you I’d just be some fool with stupidly big knitting needles chatting about rubbish on the internet. . Thank you for supporting me and letting me do what I love for a living. Thank you for accepting me, with all my grumps about copy cats and long winded stories about milk. Thank you for challenging me when it’s necessary (Less grateful for when it’s unnecessary but I’ll take it if it’s the price I pay for the good stuff 😜) you push me and inspire me to be better and do better, you keep me going and you keep me sane (I know, this is me sane - that’s a worry!) and I’m so grateful. Thanks for sticking around friends. I bloody love you 💖
The day after the two nights before 🙈😂💖 . I’m recovering from a truly magnificent wedding weekend (a friends - not mine), deliriously happy but ready to hibernate. As the self designated driver I don’t need wine to have a good time I’m just paying the price for a few late nights and some VERY energetic dancing 😂👌🏼💃🏼 ...when your girl gang gets pointed out by the band for being ‘where the party’s at’ you KNOW you’re doing it right (even if it was like I was in an exercise class at one point 😂 ...there’s videos on my stories and you can also catch a glimpsed my in a video the band @madhenpartyband posted (best band ever!))👌🏼😂🙈 🥂 I’d be grateful if someone would make me a cup of tea and tuck me into bed so I can get some sleep ready for a busy week ahead, we have some prep to do for the show I’m doing in Cheltenham soon and I’m working on another jumper kit (similar to this one ☝🏼 but with a roll neck👌🏼) so no time for me to be napping. Hope you had a fabulous weekend team! 💖
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Yarn Stash

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Seasonal Yarn Subscription Box
Seasonal Yarn Subscription Box
from 40.00 every 3 months
Bimonthly Yarn Subscription Box
Bimonthly Yarn Subscription Box
from 28.00 every 2 months
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Giant Yarn
from 50.00
Box of Balls
Box of Balls
from 20.00
Pompom Kit
Pompom Kit
from 18.00
Super Chunky Yarn
Super Chunky Yarn
15.00

 

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Get in touch

If you can't find what your looking for, want something bespoke, have questions about anything you've seen or just fancy saying hi, fill in the form below and I'll get back to you ASAP

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