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LAD x Joules

Lauren Aston
31 October 2019

Howdy LADs!

Firstly, I’m sorry we’re a day late this week! I was nearly ready to go last night but admin and logistics got in the way so I thought i’d hold off until tonight. Let’s pretend it’s a Wednesday but with the added bonus of the weekend being really really close! Here we go…

I hope you’re well, thank you for your lovely messages about the Christmas launch last week! I’m absolutely buzzing about Christmas this year. Our open day planning in coming along well (really hope you can make it!) and our Christmas stock is piled high (literally, it’s piled up to the ceiling!) so it’s all coming together and today I have some further exciting news!… You’ll never guess!

 You’ll never guess!

LAD x Joules

I know this will come as a huge surprised to you since I’ve used a secret code for the title (🤪) but i’m delighted to say Lauren Aston Designs products can now be found on!

Joules contacted me way back in March, telling me about a new marketplace they were launching on their website for small British businesses to sell on their site. I jumped at the chance and after a lot of logistics we’re now live on their site. You can see our products here…

(It’s a touch glitchy and there’s a few images missing because it’s early days but it’s getting there so please do bear with us!)

Show me! show me! show me!

What & Why?

We’re starting small with products that Joules specifically wanted and are aiming to build our range with them as we go. We’ve got a few scarfs, knit kits and our Tree Toppers on there and I’m so excited to meet Joules customers.

Joules is a brand I’ve always loved (who doesn’t adore their wellington boots and THAT mustard yellow raincoat?!) I have also been lucky enough to have worked with Joules a few times in the past, I wrote a blog for them a few years ago and I also ran some knitting workshops in their stores at Christmas 2017, I’ve always loved the opportunities to work with them and meeting their customers so I’m delighted to now be selling on their website.

 There she is!

There she is!

Friends of Joules

It’s such an honour to be invited to join Joules on this new venture and I’m so happy to be sitting alongside some of my small business friends like Martha Brook who’s designed a whole new range for them, businesses I adore like From The Oak Tree and new obsessions like Tiny Wolf (just click the link and enjoy)…now if you’ll excuse me I’m going to go and bask in my joy celebrating with Gin and online shopping because I NEED a new notebook, a swing for my Big Deck and a leopard print dog jumper for Harry…

Speak soon loves

Take Care, L x

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