We ship internationally ✈️
Free UK shipping when you spend over £60
Free UK shipping over £60

Small Biz Photography Tips

Helen Rose
20 January 2021

Hi! Chloe here...

Hi 👋 I’m Chloe here from team LAD, and I do the majority of Laurens photography when she is off designing soft squishy knits for you to create.

So small business owner, its the beginning of the year and if you are anything like me you have started to make an exciting 🎉 (yet daunting) list of things you’d like to achieve this year.

Is improving your product photography one of them? I know investing in a professional photographer can be a big commitment, so until then I have put together a few tips that should help you progress your photography and make your beautiful products shine!


Lighting can be complicated and expensive.

Stay away from using your house hold lamps and spotlights, as your photos will end up with funny colours and dark shadows.

Natural light is your best budget friendly option, so pull up a table near a window and set up your products there. To create even light you can grab some white card to help bounce the light on to your products. If you choose to shoot outside a cloudy day is better than a bright sunny one, those lovely fluffy clouds act as a giant soft box.

These images were shot just with natural light!


Remove unrelated clutter!

Grab a sheet, some coloured paper, a photo board, or even create your own using your brand colour palette. (https://www.youtube.com/watch?v=hX7ZVO7YR8E)

Now you have a background make sure to use this every time for products on your website, or when posting on social media on rotation with another background and lifestyle shots mixed in, this will create brand consistency.


Props can be great to bring across your small biz aesthetic.

Always make sure they are on brand or relevant to your product, if not they may just distract from what you are trying to sell. I like to use dried flowers, foliage, and books.


Consistency is key to creating a more professional finish to your photography.

If you have products that are all similar in size mark the centre point on your background and place every product on that spot when you take a photograph. You will also need to keep your camera/phone in the same place using a tripod.


You will notice that most brand have consistent colour and tone in their photographs.

Depending on how you edit your photographs, consider downloading a preset or filter for all of your images. Do bear in mind that some preset/filters can change the colour of you products drastically, you want to make sure they are still true to colour.

Images show: Original – Filter that changes colour too much – Filter that enhances photo

I hope that has been of some help! Hopefully now you can improve your photography and ultimately give your beautiful products the limelight they deserve!

If not you know where to find me 😉 @chloeuptonstudio

Chloe x

Latest on the blog

Join the subscribe tribe

Enjoy yarn delivered to your door
Fancy some LAD blogs delivered to your inbox?

Join our blog mailing list and receive a lovely email every time we add a new post.

More from the LAD blog

Coming Soon: The LAD Shop

Lauren Aston
24 May 2023

Designing our New Studio

Lauren Aston
26 April 2023

All about the LAD new shop!

Helen Rose
19 April 2023
easter weekend craft

6 Easter Weekend Craft Projects you’re going to love

Helen Rose
5 April 2023

We’ve got a fresh new site…

Helen Rose
23 February 2023

Our Top 5 Independent Valentines Gifts

Charlotte Froud
1 February 2023

Did someone say free knitting pattern?!

Join the mailing list for new arrivals, limited edition knits, stitchin’ promotions and a totally free easy-knit crown pattern.