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All the press about Claudia Winkleman wearing LAD

Our knits have been well and truly blown off. We’ve been amazed by all the heat our knits have been attracting and the love for Claudia Winkleman’s outfits during The Traitors season 2.

We’ve been doing our own sleuthing through the press to find out who’s a faithful supporter of LAD, and we wanted to put them all together.

If you spot any others, DM us as we’d love to see them.


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You Won’t Believe Claudia Winkleman’s Finale Outfits In The Traitors: Her Biggest Fashion Moment Yet


Our knit kits and the jumper itself get a shout out

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Here’s where to shop Claudia Winkleman’s The Traitors outfits from tonight’s episode


Heat didn't suspect Claudia Winkleman's Forest Green Roll up Knit down Jumper was made by LAD, but they did find the Oversized scarf.

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Get the look: Where to shop Claudia Winkleman’s outfits from The Traitors


It turns out that Lauren Aston Designs is where Claudia Winkleman and her stylist Sinead McKeefy shop.

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Amanda Harlech Meets The Pogues: Claudia Winkleman’s Traitors Wardrobe



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The Traitors is good but Claudia Winkleman's outfits are better


Is a LAD Knit better than The Traitors? We'll let you decide. But when Claudia Winkleman wears one, it just might be.

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Knit Claudia Winkleman's jumper on The Traitors with this kit


This feature in Prima gives you the rundown on what makes the knit commissioned for The Traitors so special.

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Fashion You Really Want

You can't help feeling excited when the first sentence includes both "Claudia" and "Lauren Aston Design"

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Claudia Winkleman's outfit last night on the The Traitors is our favourite look yet

Woman & Home

All of Claudia Winkleman's looks are iconic, but we can get on board with this headline.

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Get Claudia Winkleman's look from The Traitors with this knitting kit


If this list had a Traitor, then Claudia Winkleman would have picked this one. It's a duplicate of the one on Prima.

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How to shop Claudia Winkleman's The Traitors wardrobe - including Bella Freud herringbone coat

My London

How to shop Claudia Winkleman's The Traitors wardrobe? You can shop it all at Lauren Aston Design babes.

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Where to shop Claudia Winkleman's fabulous outfits from The Traitors, from her cosy jumpers to her Dr Martens boots

Women & Home
Women & Home have featured us, but they’ve gone for an interesting mix of ‘Lauren’ and ‘Laura’ immediately afterwards but :woman-shrugging::skin-tone-3: :joy: :ok_hand::skin-tone-3: :+1::skin-tone-3:
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How to shop Claudia Winkleman’s best looks from The Traitors

The Independent

Another one, although they’ve spelt both of my names incorrectly and sent people to NOTHS instead of the website. Luckily, you found us anyway!

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Claudia Winkleman’s best outfits from The Traitors and how to replicate them


Okay, so they don't mention that dreamy forest green sweater in the actual article, but it's in the main pic so we're counting it.

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How to dress like Claudia Winkleman in The Traitors, according to her stylist

Marie Claire

We don't get a shout out here either, but they do talk at length with Sinead McKeefry - Claudia Winkleman's stylist - so we're taking it too.

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Get Claudia Winkleman's The Traitors look with these 'gorgeous' jumper dupes


Even Netmums are getting in on the action. Whilst it focusses more on "dupes" nothing can beat the OG 😎

That's our round up so far - we've managed to root out all the features for Lauren Aston Design in all of the press coverage for Claudia Winkleman's outfits on The Traitors.

If you spot any others, remember to DM us to let us know.

Check out the collection

Loved by Claudia
Super Chunky Merino

Forest Green Super Chunky Yarn as worn by Claudia Winkleman

Loved by Claudia
Knit Kits

Knitting Kit – The Claudia Cuffs

3 for 2
Loved by Claudia

The Claudia Cuffs – Knitting Pattern

Loved by Claudia
Made by LAD

Commission Roll up Knit down Jumper

Loved by Claudia
LAD Gift pick!
Knit Kits

Knitting Kit – Roll up Knit down Jumper

roll up knit down
3 for 2
Loved by Claudia

Roll up Knit down Jumper – Knitting Pattern

Loved by Claudia
Knit Kits

Knitting Kit – Snood & Bonus Pattern

Chunky knit scarf
Loved by Claudia
Made by LAD

Classic Chunky Knit Scarf

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