Shop IRL in Exeter Quay ⇢
Free UK shipping when you spend over £60
Free UK shipping over £60

Love Letter from Lauren

Lauren Aston
10 November 2021

Hello pals!

How the devil are you? I thought I’d pop in for a quick catch up as it’s been nearly a YEAR!

What’s new?

Well, way back in February I made a person. She’s exquisite, I’m so bloody clever. Since then it’s been a juggle figuring out parenthood (turns out it’s mainly about googling ‘what should a baby wear at night?’ with a boob out and complaining about sleep to anyone you meet… sometimes still with a boob out) whilst fitting knitting and work in around nap times (if by some miracle she goes to sleep in her cot instead of on me and I get a free half hour.) I’d tell you more about what’s been going on in my life but that’s really the whole story…. Breastmilk everywhere and a real close relationship with google.

Meanwhile, the LAD’s have run the business so seamlessly it’s actually been way more productive and tidy than when I’m around.

We’ve (I’m going to say we’ve so I feel like I’ve accomplished something but really it’s all them) never been more prepared for Christmas, orders are flying out, the shelves are full – we have so much stock we had to hire a storage unit to keep it all in!

We are determined not to run out of yarn or Santa Hats this year (but please please do order sooner rather than later if you want anything, it’s so helpful to spread it out rather than have the panic at the end when all our suppliers are out of stock too!)

The studio has been rejigged to fit our new ranges of Cotton Yarn, British Wool, products from our Rock on Ruby collaborations (have you seen the new mugs? I love the Resting Stitch Face mug so much!) and we’ve REALLY increased the quantity of yarn we stock so it’s so beautifully colourful in here now.

There’s also ample areas to go have a little lie down on top of wool should you need a nap anywhere 🤷🏼‍♀️😜

resting stitch face mug

Between us we’ve somehow managed to launch around 28 new products this year, Helen has written her first patterns for LAD and they’ve been a huge success, she started with the Loop Bag, moved onto the Cosy Cable Cardi and most recently we launched her EPIC Just Be-Claus Christmas Hat and Express Yours-elf Christmas Hats.

I did a bunch of new ones, the highlights being the Frill Seeker Camisole and the Simply The Vest Sweater vest and I’m currently working on a striped Merino and Mohair jumper that I’m delighted with.

That’s all I can think of right now, I’m sure there’s heaps more I want to tell you but I don’t know what because my brain doesn’t work the same anymore, it pushed all useful information out so that it can remember the lyrics to nursery rhymes instead.

Thank you so much for your continued support this year, It’s been quite an experience. I was always so worried about if I had a baby what would happen to my business-baby and thanks to the goddesses I work with and the absolute legends who shop with us and support us (that’s you babes) we’ve kept going and kept thriving and we are so grateful and SO ready to bring you even more knitting goodness.

I’ll pass you back to Helen for the next blog because lets face it, her blogs are far more useful than me chattering on!

Take care m’darlin’s,

Lauren xx

Join the subscribe tribe

Enjoy yarn delivered to your door
Fancy some LAD blogs delivered to your inbox?

Join our blog mailing list and receive a lovely email every time we add a new post.

More from the LAD blog

cotton yarn

Knitting our SCY designs with Cotton yarn

Helen Rose
8 April 2024

Celebrating Female run businesses that matter this International Women’s Day

Helen Rose
6 March 2024

Knitting Our Roll Up Knit Down Jumper

Lauren Aston
27 January 2024

Whats on the LAD’s Christmas Lists?

Lauren Aston
11 December 2023

LADvent Crossword

Lauren Aston
1 November 2023

2023 LADvent calendar – patterns revealed!

Lauren Aston
27 October 2023

Did someone say free knitting pattern?!

Join the mailing list for new arrivals, limited edition knits, stitchin’ promotions and a totally free pattern.