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Toolkit: Define your Audience


The next in our downloadable toolkit series – how to figure out who your customer is, so you can communicate effectively!

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Welcome to the Define Your Audience Toolkit – The PDF download that helps you figure out who your customer is so that you can speak to them effectively. Helen from The Creative Business network and I have teamed up to create our range of DIY toolkits for you to complete in a few hours, enabling you to Build Your Brand effectively (and hopefully with a cup of tea in hand)

This Toolkit is the third in our range, and this time we’re talking about your customer. We feel so excited about this one – yep okay on the surface it might not sound the most interesting of toolkits (!!) but it is crammed full of information to help you Define your Audience.

Defining your audience is the key to understanding your customer so that you can tailor your marketing messages to resonate with them. The more you know about your audience the more powerful your connection and interaction can be. You can speak to them in a way they’ll relate to, style your images to be emotive for them and target your advertising effectively to them.

There are so many customer persona templates out there that we wanted to create something that was easy to understand, straightforward to follow, and spell out the best way to define who your target customer is. We give you prompts that will help you drill down on their interests and passions, and help you better market yourself and your products to them. The more you know about your audience the more powerful your connection and interaction can be with them.

We hope that by the end of completing this toolkit you’ll have clarity on who you are targeting, and what you know about them so that you can always have them in mind when communicating, which in turn will help build a strong, long-lasting relationship with them.


If you’re not sure if this toolkit is for you have a look at the below points to see if it sounds helpful…

The aim of Defining your Audience Toolkit is to help you:

  • Understand who your customer is/are
  • Delve deep into what makes them tick
  • Learn about their interests and passions
  • Gain clarity in who you are speaking to
  • Create a persona that you can refer to for all your marketing
  • Build long-lasting relationships with your customer

We give lots of examples throughout the toolkit, and there are templates that you can print out and create your own customer personas that you can have on hand to refer to, with all of your marketing & communication.


  • Designed for both Existing Businesses and Start-Ups
  • Takes approximately 2 hours
  • You’ll need a notebook & printer (to print off the worksheets)
  • Includes templates, techniques, prompts and exercises

**When you purchase your toolkit and download the PDF please be sure to save it straight away so you don’t lose it. Thank you!

Toolkits arrive as PDF downloads via email and are also saved to customer accounts. By downloading toolkits within 2 weeks of purchase, customers consent to waive their right to the 14-day cooling off period and therefore will not be entitled to a refund.

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